Scalable Management Platform Development for Dance Studios
Location: USA
Industry: Services
Employees: 50
About the company: The client specializes in providing software solutions tailored for dance studios. They enhance the operational efficiency of dance studios by offering comprehensive software that caters to both management and customer needs.
Provided Services: Software Development, User Experience Design, DevOps, Testing
Project Objective: The primary objective was to replace the old software because it was not scalable and add new functionalities to meet the growing needs of dance studios. Additionally, the client aimed to develop the software into a product that could be sold to other similar studios, expanding their business model from a single-use tool to a marketable, scalable solution.
Challenge:
The client faced a tight deadline for the MVP development while also needing to incorporate additional features that were essential for deployment.
Solution:
Discovery Phase: Conducted a comprehensive discovery phase to identify the required functionalities and adjustments for the existing software.
Development: Initiated the development of a modular monolith system, ensuring the software could be easily scaled in the future. This included:
- User Portal: Designed for customers to book dance classes, make payments, and view their lesson history.
- Admin Panel: Developed for process managers to configure various aspects of the system, with access rights adjustable based on employee roles.
- Booking Features: Implemented functionalities allowing users to book personal lessons with external trainers.
- Payment Integration: Integrated multiple payment options (bank transfer, cash, deposit) to enhance user convenience.
Agile Methodology: Employed a scalable agile process with a dedicated team of 10 developers, enabling rapid iteration and deployment of new features.
Adaptation for Other Studios: Designed the software to be easily adaptable, allowing it to be customized for other dance studios, laying the groundwork for the client’s goal to sell the software as a service.
Results:
Efficiency Gains: Significant reduction in manual work for employees, allowing them to focus on customer engagement and studio operations.
Increased User Satisfaction: Improved user experience through streamlined booking and payment processes, leading to higher customer retention.
Scalability: The modular architecture allows for easy scaling and adaptation to different dance studios’ needs.
Enhanced Conversion Rates: Notable increase in website conversion rates due to improved user interfaces and functionalities.
Business Value:
The adaptive nature of the software allows for tailored configurations for each studio, promoting broader market reach and sustainable growth. The platform has not only increased operational efficiency for the dance studios but also elevated customer engagement through a seamless user experience, ultimately driving revenue growth for the client as they transition from a single-user solution to a scalable, marketable product.